Business Overview
Basics
Name of business, slogan, sign/logo
Business model: -Traditional brick & mortar -Office based business -Online business
-Mobile business -Contractor (On-site) business
Type of business organization: sole proprietorship, partnership, LLC, or corporation & why you chose this
Objective for your business
Give detailed description of the products and or services you will be providing.
Mission and Vision Statements & 3 Keys to Success
Mission Statement includes:
Key market: Who is your target client or customer (generalize if needed)?
Contribution: What product or service do you provide to that client?
Distinction: What makes your product or service unique, so that the client would choose you?
Vision Statement is:
Concise: able to be easily remembered and repeated
Clear: defines a prime goal
Future-oriented: describes where the company is going rather than the current state
Stable: offers a long-term perspective and is unlikely to be impacted by market or technology changes
Challenging: not something that can be easily met and discarded
Abstract: general enough to encompass all of the organization's interests and strategic direction
Inspiring: motivates employees and is something that employees view as desirable
Give at least Three Keys to Success for your business.
What are 3 essential things that need to happen for your business to be successful?
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Marketing Section
Location
Address
Map print out showing location
Pictures Inside in out
Blueprint of business layout (how you want to set up your business)
Consumers
Target Market with explanation (what needs or wants are you satisfying?)
Census Data print out with explanation (showing information about the consumers in your area)
Logo and or slogan
Advertising methods with explanation
Keys to good sells (what you must do?)
Market analysis
Industry outlook (how is it doing now and what expected in the future?)
Location of competitors with description
Location of complements and substitute goods and services with descriptions
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Management Section
Management Structure
Hierarchy of management (who’s in charge of what and who)
Detailed job descriptions
Give job titles for all positions
Write a description for every position including the statement “and other duties as assigned”
Strategies and Procedures for daily operations
Procedures
Hours of operation
Opening and closing procedures (what you do to open and close your business)
Hours of business procedures (what is done throughout the day to keep your business clean and running smoothly)
Strategies
What will you do to make the customers feel welcome and want to return?
(Greetings, customer service, uniforms, etc.)
Hiring and firing Procedures
Who hires? Applications or resumes? Who interviews and how many interviews?
What are the qualifications for the jobs?
Who fires? What are the fire-able offences? Is there a warning system?
Code of conduct or expectations for employee
Rules and regulations
Dress code
How employees should act.
Basics
Name of business, slogan, sign/logo
Business model: -Traditional brick & mortar -Office based business -Online business
-Mobile business -Contractor (On-site) business
Type of business organization: sole proprietorship, partnership, LLC, or corporation & why you chose this
Objective for your business
Give detailed description of the products and or services you will be providing.
Mission and Vision Statements & 3 Keys to Success
Mission Statement includes:
Key market: Who is your target client or customer (generalize if needed)?
Contribution: What product or service do you provide to that client?
Distinction: What makes your product or service unique, so that the client would choose you?
Vision Statement is:
Concise: able to be easily remembered and repeated
Clear: defines a prime goal
Future-oriented: describes where the company is going rather than the current state
Stable: offers a long-term perspective and is unlikely to be impacted by market or technology changes
Challenging: not something that can be easily met and discarded
Abstract: general enough to encompass all of the organization's interests and strategic direction
Inspiring: motivates employees and is something that employees view as desirable
Give at least Three Keys to Success for your business.
What are 3 essential things that need to happen for your business to be successful?
------------------------------------------------------------------------
Marketing Section
Location
Address
Map print out showing location
Pictures Inside in out
Blueprint of business layout (how you want to set up your business)
Consumers
Target Market with explanation (what needs or wants are you satisfying?)
Census Data print out with explanation (showing information about the consumers in your area)
Logo and or slogan
Advertising methods with explanation
Keys to good sells (what you must do?)
Market analysis
Industry outlook (how is it doing now and what expected in the future?)
Location of competitors with description
Location of complements and substitute goods and services with descriptions
---------------------------------------------------------------------------------
Management Section
Management Structure
Hierarchy of management (who’s in charge of what and who)
Detailed job descriptions
Give job titles for all positions
Write a description for every position including the statement “and other duties as assigned”
Strategies and Procedures for daily operations
Procedures
Hours of operation
Opening and closing procedures (what you do to open and close your business)
Hours of business procedures (what is done throughout the day to keep your business clean and running smoothly)
Strategies
What will you do to make the customers feel welcome and want to return?
(Greetings, customer service, uniforms, etc.)
Hiring and firing Procedures
Who hires? Applications or resumes? Who interviews and how many interviews?
What are the qualifications for the jobs?
Who fires? What are the fire-able offences? Is there a warning system?
Code of conduct or expectations for employee
Rules and regulations
Dress code
How employees should act.